Thanks to the rise of digital media over the last decade or so, more opportunities have come up for content creators to make money online.
There are numerous ways to make money from your digital content: advertising, affiliate marketing, selling physical and digital products, selling skills and services and sponsored content.
However, there’s one monetization technique that more content creators and influencers should consider: putting content behind a paywall, or applying the PPV (pay-per-view) model, as it’s known.
What is the PPV model?
A pay-per-view (PPV) service is the type that requires the viewer or consumer to pay a fee before accessing and viewing the content. This can be in the form of a one-off payment or purchasing a regular subscription package.
While the PPV model is growing in popularity, PPV is not a new concept. Some television channels on cable and satellite and webcast services have always had exclusive and premium content available that requires the viewer to pay to watch. Also, online streaming and entertainment services often require a monthly subscription to a catalogue of film, TV programmes and music.
While some monetization techniques don’t guarantee much return on investment (e.g. advertising), PPV can be a lucrative money maker for content creators. Also, PPV comes with a number of benefits for content creators and influencers, so it’s worth bearing in mind if you want to make serious money from your creative endeavours.
A pay-per-view model adds value and exclusivity to your content
Content behind a paywall is premium, and the type of content you wouldn’t get elsewhere, meaning that it’s valuable. To the viewer, this demonstrates that the content is useful and special, and adds trust to your online brand.
By putting your content behind a paywall, you can establish a consistent income stream from your work, as long as you have enough subscribers. For some creators, using a PPV model for their content has allowed them to earn a full (or partial) income, so it allows you to potentially make a living from your creative endeavours.
PPV can generate passive income
In addition to earning consistent revenue, PPV also allows you to make passive income, which is a great way to earn money with minimal effort – while you are sleeping! All you have to do is set a subscription price, promote your profile and get your followers to pay, and that’s it.
PPV encourages loyalty
When people buy into your content, it can generate loyalty and a strong fanbase with a vested interest in what you do. When viewers purchase content that is of interest and value, then they are more likely to keep coming back for more and invest in your online brand.
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