There are many different definitions describing what an influencer is but to us, an influencer is an ordinary person who has established authority and credibility in a specific industry sector and as such, has generated a large following that can be persuaded by virtue of their authenticity and reach.
In 2019, Influencer’s have been categorised into 5 levels depending upon their number of followers:
- Micro Influencer – Between 5,000 and 25,000 followers
- Small Influencer – Between 25,000 and 100,000 followers
- Big Influencer – Between 100,000 and 1 million followers
- Macro Influencer – Between 1 million and 7 million followers
- Celebrity Influencer – More than 7 million followers
Influencer’s can earn large amounts of money through advertising, brand endorsements and of course through OnlyFans by creating exclusive content for subscribers, but it is not easy to become an influencer with a substantial follower base. It requires a lot of time and effort to reach a stage where you have influence over your audience
So how do you become an influencer?
1. Choose Your Niche
The first thing to do in order to become a credible influencer is to choose a specific niche that you are passionate about and suits your personality. It needs to be something that you have a deep interest in and in-depth knowledge as you will have to post regularly and consistently in order to become an authority. For example, if you are a fitness instructor, you need to not only demonstrate exercise routines and workouts, but your content should also include an understanding of the human body, muscles and diet etc. Likewise if you are keen on food and are interested in a particular cuisine; just producing images of you food and recipes will not generally be enough. Therefore you need to demonstrate an understanding of the history and culture behind the type of cuisine you have chosen, along with knowledge of dietary requirements and healthy eating to add value to your credibility and influence.
2. CONTENT STRATEGY
Before ploughing straight in and uploading loads of content, it is important to have or create a content strategy. Before embarking on your strategy, research other influencers working in your chosen sector and the types of content that do well in terms of engagement. Also research and identify your target audience. You need to understand the needs of your audience and what they will be likely to engage with or be interested in. Think about the types of content you want to create. Is it going to be a mix of video, images, text, memes, shared and will there be a theme or style to your posts etc. Once you have answered these questions, you can then build a strategy that will deliver your content on an ongoing basis.
The key is to post content consistently. Most influencers post daily or once every two days, however some post a few times a day. Studies have shown that the more you post, the higher the engagement rates but your strategy has to be realistic and fit in with your ability to create the volume of content.
3. ENGAGE WITH YOUR FOLLOWERS
Social media is by its very definition, meant to be social. This means having dialogue or a 2-way conversation with your fans and followers. In order to maintain and grow your following you need to take the time to engage with them. Followers will comment on you posts, direct message you or tag you and you have to take time to answer or acknowledge them with meaningful answers. Sticking a 👍 emoji on a comment is not always enough if you want to be seen as an influencer. Take time to answer each follower who has taken the time and effort to engage with you. Remember that not all comments are going to be positive, but it is how you deal with the negative comments that will add to your credibility and influence.
Also check your social analytics to post your content at the peak times your audience engages with you. There is no point posting at 1pm every day because that suits your schedule when most of your audience is active at 6pm.
4. CHOOSE YOUR #HASHTAGS
Choosing the right hashtags is so important for growing your followers. Hashtags let your content be found by followers interested in the industry sector or topic you are trying to establish your influence in. Different platforms allow different numbers of hashtags, so try to use up your full allowance where possible for maximum reach. Don’t get caught by choosing the most popular hashtags. Remember that the higher the search volume for a hashtag, the higher the competition too. The ideal hashtag search volume should be between 10,000 to 1 million to get some of your content found.
5. TAG & CONTACT BRANDS
Once you have reached the Micro Influencer level and have a following over 5,000 and have a decent engagement rate, you can start to target relevant brands that are active within your area of influence. Initially you can tag brands in your posts as that will start to bring you to the attention of their marketing teams. You can then direct message brands and ask them how you can collaborate with them on your platforms, providing them with your demographics and analytics to enhance your proposition. Never think you are too small as brands have different strategies with their influencer marketing programmes and Micro influencers might be their perfect target audience.
6. OPEN AN ONLYFANS ACCOUNT
Once you have reached Micro Influencer level (if not before), you can also open and OnlyFans account. An OnlyFans account is free to set up and you can provide exclusive content to your subscribers. With just 1% of your followers (500) subscribing to your OnlyFans Account at $10 per month, this will generate $500.00 subscription revenue every month which will grow as your subscription grows.
See https://blog.onlyfans.com/5-steps-for-getting-started-on-onlyfans/ on how to get started on OnlyFans.