After his 2023 Road America win, the veteran motocross rider Josh Herrin came back in 2024 to claim another victory. Since then he's been unstoppable, shooting to the top of the standings with a 46-point lead and just one race to go. With the 2024 Steel Commander Superbike Championship now clinched, Josh credits his dominance to staying true to himself, no matter the distractions. We caught up with him before his double podium at Brainerd International Raceway to uncover how, no matter what happens on the track, Josh Herrin’s authenticity wins.
What was the key to your Road America win?
The only way I can explain it is—like, when I was a kid, I watched the movie Angels in the Outfield—something was just helping me. Again, it just felt so weird, so easy.
And I'm not saying that as a jab to my opponents at all because, you know, all year, I’ve been getting my ass kicked by them. But something about that day felt really special and made it feel effortless.
What would make 2024 a truly successful season?
The only thing that would really make us happy at the end of the year is if we won the championship. That's what we're all here for.
Nobody remembers the race winners. They remember the champions. And I’ve tried to change that narrative—I try to put on a show for the fans, the teams, my family, my friends, whoever it is. Because, you know, I want it to be enjoyable and make people come back for more.
Is authenticity the key to your popularity?
I always try to be myself. That’s my number one rule in everything that I do is to be authentic. Like, my following isn't anything crazy. But in our world, it's a really big following on social media. Trying to just be myself.
And people hate me for it. People love me for it. I can be that exciting rider to watch, but also still maintain that fight for the championship and not do anything dumb. But sometimes you just gotta have fun.
Why is Josh Herrin X Warhorse HSBK a great fit?
I can be myself. I told them going into it: “As long as you guys let me be myself and let me ride on the street and connect with my fans and aren’t yelling at me about something different that I'm doing—I want to do it.”
One hundred percent of the reason why we've been as successful as we have been: two Daytona 200s, Super Sport Championship with ten Super Sport wins, [four] Superbike wins to our name now.
I think that's all just due to us having fun. This sport is not a me sport at all. There's so much that goes into it.
There are so many millions of dollars from sponsors. Plus, a crew of 15 guys that never gets appreciated, team owners that stay behind the scenes and spend their own money, and families and friends that all make it possible.
What's it been like collaborating with OnlyFans?
I've really used OnlyFans and OFTV to really just show people what it's like to be a racer. There are more people who care about just the conversations that go on as soon as we come in from the track than they do about anything else.
They want to know, “What are you guys saying to each other in there?
So, that's what I try to make my viewers feel like. It's like they're there, so it's not always, “Hey, what's up, guys? We’re at Road America!”
I'm trying to get away from that and have [my content] be a little bit more personable or exclusive.
Any advice for up-and-coming racers?
Work hard, never give up, and always have fun....
It's so simple: stop doing all the things that you waste hours of your day doing. Just dedicate your time to getting better at making money.
Make smart decisions and put in the hard work.
"Never give up and just always have fun doing it."
And, I think success will come with almost anything that you do if you do those three things.
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