As social media evolves at breakneck speed the increasing power of inﬂuencers, and their effect on the opinions and purchasing habits of fans and followers, has resulted in an acceleration of brands tapping into content creators. It’s not surprising that brands’ grasp the value of social inﬂuence. Once a content creator gains the attention and loyalty of thousands – if not millions – of fans and followers, the effect and immediacy with which they exert inﬂuence among their fandom has an indisputable effect on global brand awareness, consumer demand and, ultimately, sales.
Social media inﬂuence is big business. But apart from the numbers, social media inﬂuence has another critical dimension that conventional marketing doesn’t ‘naturally’ have – third party inﬂuence. The reason brands gravitate to PR as a more
‘genuine’ form of marketing inﬂuence, and the reason editorial coverage has always been highly prized and deemed more valuable and effective than advertising, is simply because of third party endorsement. Brand advertising is considered less inﬂuential and less convincing than a credible journalist extolling the virtues of the latest gadget, beauty product or ﬁtness gear. That’s because their opinion matters and crucially, it’s impartial and objective. Readers are inﬂuenced because the journalist or media outlet has earned the trust and respect of their audience.
Social media inﬂuencer = PR effect, marketing inﬂuence
Fast-forward to social media and the principle remains the same. Social media inﬂuencers are, in reality, peer-to-peer journalists. They have earned the trust and loyalty of fans and followers and their content, opinions and recommendations are to be believed. In fact, the power of social media inﬂuence is just about the perfect marketing scenario as it combines PR effect with marketing inﬂuence. In other words, you have the impartiality that makes a more convincing message, combined with a tangible commercial impact.
So, as a social media content creator, you have worked hard to gain genuine fans and followers. You know you have the power to inﬂuence and you know your fans value your content. But whilst YouTube has given rise to highly successful content creators, converting your Instagram and Twitter content into income is much trickier. Of course, when you hit the radar of brands who recognise your potential inﬂuence you can earn from endorsements and brand advocacy, but what about your everyday content? What about the content that earned you fans in the ﬁrst place? And how about the brands that proﬁt from your inﬂuence when you don’t earn from your content?
Understand why your fans are your fans
The truth is your fans love what you do and they trust your opinion. That’s why they connected with you and it’s why you have the inﬂuence you do. This is where OnlyFans comes in. It’s because we recognise how much your fans value your content and the power of your inﬂuence that OnlyFans was created. As an extension of the social media experience you are creating for fans, OnlyFans enables you to create exclusive ‘fan only’ content which your fans will be prepared to pay a small subscription to access. Adding this dimension to your social mix not only enables you to create exclusives and added-value content for subscribers, it enhances your fan relationships and, importantly, it enables you to generate substantial incomes from the quality content you work so hard to create.
Create and earn from great content
To make your content pay, you continue to meet the expectations of your fans for free content. But by understanding where your true value and inﬂuence are, you simply reserve some content for subscribers. Or, as many of our content creators do, you maintain your current content approach and take your content further by creating new or extended content that people will be prepared to pay a little to access.
For example, if you’re a ﬁtness expert, you may post workout routines or ﬁtness tips. Extending your content to offer more in-depth workouts is something you deserve to earn from. Why give all of your expertise for free? Makeup or beauty inﬂuencers may give tips and techniques for free, but creating more extensive tutorials is something your fans would value enough to pay a little for. Right?
The reality is this. For the majority of your fans, nothing will change; they’ll continue to enjoy your content as it is on Twitter, Instagram and Facebook. Adding an option for people to subscribe to exclusive content doesn’t compromise or diminish what you’ve achieved. But if just 1% of your fans take a subscription your content could generate between £1,000 and
£5,025 per month*. You create great content anyway and your fans love it, so why deny yourself the chance to give more value to your fans and get paid for it, if they want it?
OnlyFans is at the forefront of the social media evolution. Millions of content creators across the world already have OnlyFans accounts, they’re building their subscriber base and earning from exclusive subscriber-only content. On a technical point, the social media experience you’ve worked so hard to establish is seamless too. The OnlyFans platform replicates Twitter and Instagram in its feel and user experience so it looks and feels familiar to the subscriber.
Unlock The Power Of Your Inﬂuence
Now’s the time to recognise you have inﬂuence and look at how to make it pay, so check out our website and see how much you could earn from your content today. Visit https://onlyfans.com/how/
* Earning potential illustrated based on 10,000 fans with 1% subscribing at £10 per month. A lower or higher subscription value can be set and incomes will vary up or down as a result.