Social media is a little bit like Marmite – you either love it or hate it. However, one thing we can all agree on is this: social media has changed the landscape of our society over the last two decades. It’s an incredible tool to keep in contact with friends and family. Also, it’s developed into one of the most lucrative industries out there, creating job opportunities for people from all walks of life.
Social media has allowed creators to forge their own careers, without the need to go through conventional steps often required by traditional media. With social media, content creators can market themselves and build their profiles to reach a wider audience. The potential for utilising online platforms as promotional tools also appeals to businesses and corporations, and this has become a key component in marketing and advertising campaigns for products, services and content.
Let’s hear from some established creators to get some of their insights into the importance and impact of social media on different industries.
“Social media is a great place to stay connected with your friends and family, as well as a perfect place to express your own creativity. Since I was 15, I use all sorts of different platforms to express my skateboarding talents. I’m lucky to have adapted to the internet at such an early age. During those years, social media has helped me to develop my own set of skills, like how to edit videos, use Photoshop and much more. To this day, I am having fun filming and pushing past my limits on my skateboard. Being a part of OnlyFans has helped push me to continue my skateboarding career, I couldn’t be more thankful for the opportunity given to me.”
“I didn’t adapt to social media – I was born with it! Social media plays a major role in musicians’ careers because it allows us to share our work in a creative way and most importantly, engage with people who like our work. Social media helped all aspects of the music business, ranging from agents to sound engineers. It made it easier to share news with fans (e.g. new album, gig, etc.) OnlyFans is a way in social media for us to get rewarded for our effort in creating original content.”
“Social media is the greatest tech gift ever given of this time period because it humanises us and shows us to treat women more fairly. Before [social media] platforms became huge, I did not have a voice to express myself. Every negative thing one can stereotype a young woman was a word said about me to my face and behind my back in my teens and 20s. The icing on the cake is how I can promote my new film and music projects myself with the joy I have in the moment of working on them.
People see the hard work I go through creating my films and music, and now my OnlyFans art tutorials. Or I can share a feeling of self-doubt like I did the other day reflecting on turning 34 this summer. Everything is in your hands with your own marketing with social media, since all of the old world, from print magazines to cable, is dying. You can speak out about causes close to your heart or show off your new hairdo. We are complex individuals and part of your appeal to the world is showing off your beautiful personality. I love how social media doesn’t allow women to be seen as simply commercial products anymore but real people.”
“Well, [social media] has affected [the acting industry] in many ways as far as branding and the casting process goes. Social media is the biggest marketing platform and arena to brand yourself [and] your business, and to allow people worldwide to be a part of your journey in general. So, from that perspective as an actor, social media is a must-needed tool. In regards to casting, a lot of times, new casting calls are on the casting agencies’ official social media pages before [they are] posted anywhere else, which means if you’re not on social media or as active, you could possibly miss out on an opportunity.
It’s the networking and [my ability] to use my testimony to inspire the world. Social media allows me not only to brand myself as a rising professional actor, but to share my powerful testimony to people worldwide. For me, to lose my dad at six years old, [joining a gang] that lead me to [spending] almost eight years in prison, to becoming a multi-award-winning professional SAG-Aftra actor and transformational speaker, is a powerful testimony that has touch and changed lives worldwide because of my social media platforms.”
“I came into the modelling industry, from a sort of old school, traditional, modelling career background. I kind of came into the industry at a time where things were changing. It was 2013, Instagram was just taking off when I came out of the jungle (I’m A Celebrity… Get Me Out Of Here!, a UK reality TV show). That was when my career went to the next level, where I went from having thousands of supporters to hundreds of thousands, and that was a big leap for me.
This was interesting as this was, I guess, the first time that, rather than a traditional modelling job, I was being paid to promote a product on my own social media pages. I remember thinking, “Wow, this is incredible, I can live wherever I want, I don’t need to be anywhere to do my work”. I thought that was fantastic, and ended up moving to Los Angeles, and thinking, I can be somewhere warm, and also continue to work in the UK.
In terms of adapting to social media, I have, in a way, opened myself up more, and shared my more intimate thoughts online, which I thought I would never do. As well as taking my social media pages more seriously, and being more strategic with it, and just being more aware that social media is a source of income for me.”
Even though it feels like social media has been around for some time, it’s still growing and somewhat in its infancy, so expect big changes in the future. How do you think social media has impacted your own life and work? What does the importance and impact of social media mean to you? Let us know in the comments below!
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