The internet has changed charitable giving like it’s changed everything else. In 2019, PayPal processed a record $10.3 billion in donations to charities around the world. Online giving still only makes a fraction of total charitable donations (8.5% per cent in the US) but the distrust of financial technology that was commonplace in the early 2000s is a thing of the past. In fact, according to the Global Trends in Giving Report, 54% of donors prefer to give online with a debit or credit card, as opposed to other options such as direct mail, cash or bank/wire transfer. People want to donate online if they are given the opportunity.
When the availability of Fintech combines with the transmission power of social media, powerful things happen. The textbook example is the Ice Bucket challenge in 2014, a viral fundraising campaign for Motor Neurone Disease, in which people videoed themselves throwing water over their heads and nominated three friends on social to do the same. This yielded $41 million donations in summer 2014 alone. Being a social media platform with the capacity for payments processing, it’s not hard to see why OnlyFans is a convenient and effective place to fundraise.
Some OnlyFans philanthropists are facing backlash from narrow-minded social media platforms and charities, but it doesn’t seem to slow them down. We have a look at two altruistic OnlyFans creators and the ways that OnlyFans and charitable giving go so well together.
When charities don’t accept donations
OnlyFans is income like any other and some charitable OnlyFans creators have chosen to use a proportion of their earnings to give something back. After the tragic suicide of his father, wrestler David Marshall used OnlyFans to raise $5000AUD for Australian mental health charity Beyond Blue. Unfortunately, Beyond Blue chose not to accept his donation “because they came from activities such as gambling, alcohol and pornography.” David commented,
It was a bit heart-breaking, I was at the gym and when they called it really wasn’t what I expected. I see it as any other income, you can do what you like with the money you earn, and I felt it was a positive way to be able to help.
David didn’t let that setback discourage him, rather, it seems to have spurred him on; he doubled his $5000 to $10000 and found a charity that wasn’t too short-sighted to accept it. The money went to Sydney based suicide prevention charity The Black Dog Institute and Marshall has since made additional donations to this charity as well as to other causes such as the Ellen Degeneres Gorilla Fund.
Potential for Partnerships
The beginning of 2020 saw an exciting new venture for OnlyFans – the first partnership with an influencer to donate to a charitable cause. At the close of 2019, the worst bush fires in decades ravaged Australia, killing more than 28 people and an estimated 1 billion animals. Kaylen Ward, an influencer who calls herself the Naked Philanthropist, decided to use her platform to help Australia’s people and wildlife. On January 4th, Ward tweeted that she would send nude photos to anyone who donated $10 or more to the fire efforts and sent her confirmation they had done so. Her post went viral and she raised an estimated $1,000,000 this way, though she had to stop accepting donation confirmation due to high volume which makes the exact amount difficult to verify.
Unfortunately, Instagram responded to Ward’s campaign by deactivating her account, despite her claims that she hadn’t broken any rules. Kaylen Ward was already a successful creator on OnlyFans before her fundraising campaign, where she has been able to post her content without censorship. On January 7th, Kaylen Ward entered into a partnership with OnlyFans whereby 20% of all Ward’s earnings on the platform were donated to the fire efforts. Steve Pym, Head of Marketing at OnlyFans, commented to Vox,
While other platforms have shut Kaylen Ward down, we decided to step in and give our full support towards this great cause. This also felt like the right thing to do as a company. We care about the environment and the bushfires in Australia are also directly affecting members of our extended global OnlyFans family.
Using your platform
In 2020, trust in institutions is low worldwide and charities are no exception. In the UK, only 48% of people consider charities to be trustworthy, according to the UK Giving 2019 report. In this environment, individuals with a following who have a good relationship with their fans can help guide people towards donating to a cause. Both David Marshall and Kaylen Ward had a platform on social media and a genuine belief in their cause. Both of those factors made their campaigns powerful enough that they were successful despite the barriers placed upon them by certain charities and social media services.