During a particularly valuable mentorship session with Rebecca Minkoff, I expressed my desire to secure more store placements. She knew how crucial this goal was for me and designers like me, and suggested I enlist the assistance of a store representative to help identify retail placements.
So I sought out a capable store representative who could navigate the intricate landscape of retail. Collaborating with this expert allowed me to leverage their industry connections, knowledge, and expertise to expand the presence of my brand in various markets.
My brand now boasts store placements in prominent locations: Los Angeles, San Francisco, Concord, CA, and Atlanta, and has exposure to diverse customer bases in those areas. It has been an opportunity to let people embrace my unique offerings to the fashion industry.