Choosing the right music for your video is no easy task. Sometimes choosing the right song can take longer than making the video. Video production is all about telling a story and setting the mood and there’s no better way to do that than with music.
Music is just as important as visuals so it’s crucial that both of these work in tandem. Here are some handy tips to help you find the perfect music for your video projects.
Where to find music
First and foremost you must know where to look. There is an endless supply of music libraries to choose from and it’s often difficult to select the right one. Check out websites like Epidemic Sounds or Artlist. These are just two of the most widely used music libraries in the world and for good reason!
Always do your research before you make your decision. Just because they’re popular doesn’t mean they’ve got what you need. Listen to a few tracks first and compare every music library to see what’s best for you. Be it price or the selection of songs at your disposal, it’s very important to make sure that they meet your requirements.
Decide if music should support or drive the video
Now that you’ve chosen your website of choice it’s now time to plan your video. Depending on your video, it’s important to determine if the music should be in the background or the driving force of your video.
If the song you have chosen is loud and energetic, you can try to cut your video to the beat so that every beat progresses the video smoothly. If you have chosen something on the quiet side then the song can be left playing in the background.
Choose the song before creating a video
It’s important that the song’s tone matches the video’s mood. It wouldn’t make sense to have pulse-pounding music during a lecturing video. Pick your music accordingly and it’ll make your workflow so much easier during production.
For example, if you were to make an interview video, you would need to use music that’s quiet and not too intrusive. However, if you wanted to make a fitness video with lots of energy, you would need to choose music that’s loud and impactful.
Edit the track
You’ve chosen your song and now it needs some work. Depending on the video, your song may be too long or too short. Our rule of thumb in our videos is that the song should have a roll up start. The song needs to gradually pick up and then lead into the chorus. Some songs may take too long to get to this part but with some basic editing, you can cut the time in half.
Every song is subjective so what works for us may not work for you. Figure out what you want to do and listen out for key moments in your song that may help with the pacing of your video.
Our video team is always hard at work creating flashy and exceptional videos for our creators. As you can see, our videos work in unison with the music. For a bit of insight on how we create our videos, we pick the music first and cut the video to the beat, giving each video impact and emotion.
For Bow Wow’s promotional video, both the video and audio begin slowly and quietly. We then cut the video and song to an energetic verse that helps progress the video. Around the 30-second mark, we cut back to the chorus that was played in the intro of the video to allow Bow Wow to speak without interruption.
This is a high-octane video demonstrating various fitness creators showing off their workout regime. The idea behind this video was to create something that was fast, frantic and powerful, and both the visuals and audio work together effectively to create this type of video.
What’s your process when finding music for your videos? Share your thoughts in the comments below!
For more video editing tips, be sure to check out our 10 tips for video post-production.