Even though numbers do (kind of) matter in the influencer world, having a smaller following on your social media channels doesn’t mean that you can’t be successful. If you’re a small social media influencer (also known as a microinfluencer), you can still carve out a successful career in the digital world – and monetise your content effectively.
One of the best things about OnlyFans is that you don’t need to have a huge following on other social media channels to make it big on the platform. As long as you have a loyal audience, and you’re creating content that’s engaging, entertaining and informative, you can make money as a microinfluencer and thrive in the influencer space.
What is a microinfluencer?
According to CMS Wire, a microinfluencer is ‘someone who has between 1,000 to 100,000 followers. Micro-influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist.’
In comparison to a macro and mega influencer, a microinfluencer normally has what’s considered to be a smaller audience and follower count.
Even though having many followers is a key aspect of being a successful influencer and digital content creator, being a microinfluencer comes with its benefits, including:
- Becoming an expert in your niche – building trust and authority in your specialised area (e.g. fashion, beauty, lifestyle, travel, fitness, food, sport, etc.)
- Having a smaller but loyal audience that you can easily connect with.
- Relatability and authenticity as a content creator.
How microinfluencers can use OnlyFans
Here are the many ways you can make use of OnlyFans as a microinfluencer or small content creator.
You can use OnlyFans an additional social media channel
To boost your online presence as a microinfluencer and digital content creator, it’s important to make use of the social media channels available.
Contrary to popular belief, you don’t need to use all the popular social media channels to boost your online profile.
Instead, what you could do is pick around 1-4 social media channels that will align with your audience and digital presence.
With OnlyFans, you can use the platform as an extension of your main digital platform. This is a great way to create extra social media content and boost your digital presence and online brand.
You can use OnlyFans in line with other digital media platforms
If your ultimate aim is to become a full-time social media influencer, then try using OnlyFans in line with your other social media platforms.
It’s a clever tactic because when it comes to being an influencer, you shouldn’t put all your eggs in one basket. This means that you can’t rely on one platform for success and/or to make money and you should diversify your income. Speaking of which…
You can use OnlyFans as another form of monetising your content
One of the best things about digital media is that there’s a wealth of opportunities to make money from your content, and there are many ways to do this.
Regardless of the size of your audience, there are plenty of monetisation features on OnlyFans (e.g. pay-per-view messaging, tipping, subscription bundles, etc) so you can easily make money from your content.
You can use OnlyFans to share exclusive content
If you want to share content for your loyal and long-time subscribers that you don’t want to showcase anywhere else, then you can utilise OnlyFans as a microinfluencer. You can post exclusive content and hide it under a paywall, which is a good way to earn passive income and consistent revenue and add value to your content.